Welcome!
If you’re a woman solopreneur who built a successful career before building your business, you’re in the right place.
Hi, I’m Vera.
I help women solopreneurs who built successful careers before building their businesses figure out what matters, make confident decisions, and keep moving forward without having to figure it all out alone.
25+ years in marketing, communications + leadership | Coaching since 2016 | MBA | ACC
II spent more than 25 years building a successful career before learning firsthand just how different entrepreneurship really is.
In 2023, I left my corporate career in marketing, communications and leadership to build something of my own.
I left with zero clients.
On that first glorious day, nobody was telling me what to do, when to do it, what to write about or when to eat lunch.
Freedom!
And then reality hit.
I had no policy manual. No established priorities. No team down the hall. No boss to run an idea past. No clear roadmap.
And definitely no line of clients waiting for me just because I had announced on LinkedIn that I was building a coaching business.
I quickly discovered that the biggest transition wasn’t learning how to run a business.
It was learning how to be an entrepreneur.
I had to learn to trust my own decisions. Put myself out there. Sell. Experiment. Stop waiting until everything was perfect. Decide what mattered. Build my own structure. Ask for help. Create community around me.
And underneath all of that was an even deeper process of becoming the woman who could lead the business and life I wanted to create.
That process is still happening.
Because there’s always another layer.
Today, I help other women navigate that same transition with someone in their corner to help them sort through the noise, make decisions, and keep moving forward.
If you’re thinking, “this is me,” you’re exactly who I created this work for.
You were good at your career.
So why can running your own business sometimes make you feel like you don’t know what you’re doing?
The skills that made you successful in your career still matter. Your experience, discipline, strategic thinking and ability to get things done are tremendous assets.
But some of the behaviours that helped you succeed inside an organization can quietly hold you back when you're the one building the business.
Maybe you recognize yourself here...
You’re used to being capable and competent, but entrepreneurship has made you second-guess yourself in ways you weren’t expecting.
You have a million ideas and a never-ending to-do list, and some days you genuinely don’t know what to work on first.
You spend too much time thinking, researching, planning, tweaking or preparing before taking action.
You know you need to talk about what you do and sell your work, but putting yourself out there doesn’t always come naturally.
You miss having smart people around you to bounce ideas off, challenge your thinking, and help you see what you’re too close to see.
You keep thinking you need one more strategy, certification, program, system or piece of information before you’re really ready.
And despite everything you’ve accomplished, there are moments when you wonder:
Why does this feel so much harder than I thought it would?
You’re not lacking ability.
You’re learning a completely different way of working.
You may be a solopreneur. That doesn’t mean every decision has to be a solo decision.
PRIVATE COACHING
For women solopreneurs who want an experienced thinking partner in the business with them.
Bring me the decision you’ve been circling, the priorities competing for your attention, the opportunity you’re not sure about, the conversation you’re avoiding, or the business problem you’ve been carrying around in your head.
Together, we sort through the noise, figure out what matters now, and turn it into focused action.
Sometimes the next step gets clearer when you have the right person to think it through with.
COMMUNITY + MASTERMIND
One of the biggest adjustments after leaving a successful career is realizing how much you miss having smart people around you.
It’s why I followed my heart to build a community of kick-ass women, which led me to meet Lyndsie Barrie. We partnered up in 2025 to create the Fempreneurs community — bringing women together for the connection, accountability, encouragement, and honest conversations that make building a business feel a whole lot less lonely.
Because building a business gets easier when you have smart women around you who actually get it.
Your next chapter doesn’t have to be figured out alone.
You don’t need to become someone else to build a successful business.
You do need to learn how to trust yourself differently.
Ready to talk about what's next? Let’s have a conversation about where you are, where you want to go and what’s getting in the way.
I’d love to hear what you’re building, where you’re feeling stuck, and what you want your next chapter to look like.
Love, Vera 💛
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime.
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A business coach can help you sort through all the ideas, decisions and competing priorities in your business so you can figure out what actually matters now and move forward with more confidence.
That might mean deciding what to focus on this week, working through a decision you keep second-guessing, getting unstuck on something you’ve been avoiding, figuring out how to talk about and sell your work, setting better boundaries, or simply having someone experienced to think things through with.
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Create Your Best Chapter coaching is best suited for women solopreneurs who built successful careers before building their businesses and are now navigating the very different reality of being the one who has to decide what matters, set the priorities, and keep things moving.
You may be doing well on paper but still find yourself second-guessing decisions, juggling too many priorities, overthinking your next move, or wishing you had someone smart to talk things through with.
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My coaching is grounded in both lived experience and professional experience. I spent more than 25 years in corporate marketing, communications, and leadership before leaving in 2023 to build my own business from zero clients. I’ve also been coaching since 2016 and hold an MBA and ACC credential through the International Coaching Federation.
That means I understand both sides of the transition: what it takes to succeed inside an organization and what changes when you become the one setting the direction, making the decisions, and building the business.
My role isn’t to hand you a generic formula. It’s to help you think clearly, challenge what may be getting in your way, and make decisions that fit your business, your goals and the life you want to create. -
Clients often become clearer about what deserves their attention, more confident making decisions, and less likely to get stuck in overthinking or trying to do everything at once.
That can look like setting better priorities, following through on the work that matters, getting more comfortable talking about and selling their work, setting stronger boundaries, making decisions faster, and feeling less overwhelmed by the day-to-day running of the business.
The goal isn’t to make every week easy. It’s to help you feel more grounded, focused, and capable of leading your business without second-guessing every move.
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Yes. Overwhelm usually means there are too many things competing for your attention at once. Coaching can help you sort through what’s actually urgent, what matters most, and what can wait.
From there, we can simplify the plan, make a few clear decisions, and help you move forward without trying to fix everything at once.
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Both. We might be talking about your priorities, offers, marketing, pricing, or next steps one minute, and the fear, perfectionism, overthinking, or self-doubt getting in the way the next.
Because knowing what to do isn’t always the same as being able to move forward with it. My coaching brings the business and mindset pieces together so we can work on what’s actually happening, not just the surface-level problem.
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This coaching is a good fit if you’re ready to stop circling the same decisions on your own and want someone experienced to help you think clearly, challenge your assumptions, and keep moving on what matters.
You don’t need to have everything figured out before we start. You do need to be willing to look honestly at what’s working, what isn’t, and what needs to change.
If you’re not sure, book a discovery call and we can talk through where you are, what you need and whether I’m the right person to help.
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No. Some of my clients left corporate recently, while others have been building their businesses for years. What they have in common is that they built successful careers before building their businesses and are now navigating the very different reality of entrepreneurship.
They’re learning how to set their own priorities, make decisions without always having certainty, trust themselves more, and lead a business without the structure they once had around them.
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That’s more common than you might think. Knowing what to do and actually doing it are two different things.
Sometimes the gap is fear, perfectionism, overthinking, lack of structure, too many competing priorities, or simply not trusting yourself enough to move before you feel completely ready.
Coaching helps us figure out what’s really getting in the way, simplify the next step, and create enough accountability and support to help you follow through.